Whether you run your own consultancy, provide business services to the public or other businesses, or sell product, you lose business opportunities every minute of the day, seven days a week, if you don’t use online advertising. The world has changed and the way we conduct business has been turned upside down by the accessible of the Internet. Mega News Web People can easily research not only competitive versions of the same product but can quickly learn how satisfied people are having purchased one brand over another. The emergence of online social networking has drastically accelerated how quickly flaws in design, poor quality of workmanship, bad customer support, or contrarily, great value communicated to ever larger segments of even the “non-Internet” population. Information on blogs are trumpeted more and more everyday on cable news networks and in local hardcopy newspapers. This acceleration in the spread of information, the rapid feedback, and the lower of cost to target more specific segments of the consumer population probably has had its greatest effect on the marketing techniques and advertising programs of the home-based business. Real roles
When you read a newspaper, watch your favorite TV program, or go to the movies, advertising messages are usually and unexpectedly inserted into the “moment”. You start your newspaper article on page 1 and then, after a two-inch column of type are told to turn to Section B-16. You open the page and BAM… a quarter-page ad. Movies and TV are far more predictable but nevertheless still often trap us. Even the “hold message” while we wait on the phone for customer service is now loaded with “up sell” suggestions or “special offers”. This involuntary, non-interactive form of communication interrupts our mood, train of thought, and attention; its value as a persuasive device to sell a service or product is at best subliminal and more likely ignored. The conventional advertisement is typically repeated over and over, to deliver its message content to a resistant or worse, totally oblivious audience. Optimum Traders
Online advertising inventory such as “rich media” and banner ads are found, along with typical text links, on the digital platforms of websites and blogs, in RSS feeds, in email, and in advertising-supported software also known as adware. Unlike related ads, adware advertisements are automatically triggered to run during or after software applications are installed on an offline computer. Flex electrician Advertising networks “broadcast” their “content” from their own resources to “host” individual platforms. The most competitive ad networks not only provide their clientele with hardware infrastructure such as server farms and creative and artistic support, but produce sophisticated contextual or behaviorally relevant advertising often associated with the Amazon-style of personalized “recommendation services”. Your specific product selection triggers a “suggestive” search response that sells “up” (vertical selling or offering purchases of more expensive, “higher” quality goods) or provides cross merchandise listings (horizontal or integrative selling); “People who bought this book also bought…” These personalized recommendations are often used to characterize the Web 2.0 experience. Lifes Vitals
Amazon’s use of purchase history to predict future buying patterns is patent-pending. It is based on Firefly.com, an early ecommerce service company “assimilated” and eventually shut down by Microsoft in 1999 The scepticisle The website, one of the first “social networks” based on common cultural tastes, used MIT-developed technology called collaborative filtering to make “helpful online music recommendations” based on specifically stated tastes compared to surveyed information about musically preferences among community members. This recommendation service provided a vehicle for delivering specific marketing messages to select segments of the community at large. Inside the story
Through Web 2.0 techniques, advertising networks have changed the way both mega-corporations and the small business owner/manager market products or services online. The emergence of viral marketing has “leveled” the playing field in the market place. Like a flu virus sweeping through a small office, this digital word-of-mouth marketing is a result of the segmentation of people into small social networks based on common interests and tastes. Public opinion here has, at least on the surface, greater credibility since community members share common goals and preferences. The market place quickly reaches a “collective opinion” about both the product/service AND their provider through postings and comments on discussion boards, blogs, and websites in these digital neighborhoods. This vehicle marketing vehicle needs to be on the short list of tools for even the smallest web publisher.