Search Engine Optimization Philosophy
This is arguably the most critical factor when deciding which company to work with to improve your online business or brand identity. Employing a search engine marketing or placement company that only utilizes ethical search engine optimization techniques or “white hat” methods will ensure that you minimize the potential risk of being dropped, removed, loveportal.hu penalized, deleted, or banished from the search engines. Nobody enjoys waking up glassy eyed to the unfortunate reality of being “Google sacked” for breaking or bending the search engines’ implicit rules or explicit terms of service.
Search Engine Optimization Methodology / Specific Expertise
Can your expert SEO Company only optimize static websites constructed in basic HTML? An upstanding SEO company will have experience working with websites in all the common programming languages and technologies, PHP, ASP, ASPX, tax parcels HTML, Cold Fusion, Flash etc.
Does your SEO Company have experience optimizing both static and dynamic websites? Can your SEO Company optimize using various e-commerce packages and interfaces such as Monster Commerce, Skills Cash Yahoo Stores, OS Commerce, Storefront.net, Volusion?
Depth Of Optimization / Piecemeal Services
The most basic search fejermegyemedia engine optimization companies around don’t actually perform search engine optimization at all- they are merely submission services which either manually or automatically submit your site to various search engines or directories. Submission companies are typically very inexpensive since no actual coding, linking, or content development takes place on your actual website. Typical pricing runs around $19.95 to $399 per month for these submission type services.
A mid level optimization company gets their hands more firmly on the marketing handle by editing code, analyzing keywords, building links, Europe ohne Sprachtest and adjusting / writing fresh content for your site. They also may do a pinch of off-site optimization, such as press releases, article submissions, and blog writing. Typically, firms of this middle level range charge between $399 and $850 per month.
The highest level search engine placement firm performs the duties described for mid level optimization companies, but also is responsible for conversion tracking and analysis. The emphasis on off-site optimization is also much greater and time consuming. This means that high level optimization firms are essentially responsible for discovering what is working and what is not working throughout the entire customer experience – from initial search through conversion. More man hours per month also means a higher fee that search engine firms must charge to cover their costs. The usual pricing range for these firms’ are $850.00 all the way up to $10,000 per month, but on average, you’ll be looking at fees above the $1,000 a month range.
A piecemeal marketing company is one that treats various parts of an optimization campaign as separate entities. For example, an optimization company may charge distinct fees only for “linking” or “content construction.” This piecemeal approach can be detrimental. Successful optimization is the synergy of multiple efforts on multiple fronts, sometimes simultaneous, and sometimes in succession. Piecing together different aspects of an optimization campaign typically reaps poorer results than a comprehensive strategy.
System Of Evaluation / Reporting
The majority of search engine optimization companies cringe at the thought of empowering their clients to evaluate their work. An ethical search engine optimization company does the opposite. There are four tools we recommend using in tandem to evaluate a search engine optimization company’s work / performance.
1. Real Time Statistics / Conversion Analysis Software
Being able to see traffic gains and conversions in real time can be a useful window in evaluating how your SEO Firm is performing. Having the ability to see who is coming to your site, from what search engines they are coming from, and the exact keyword phrase used within the search query is an essential tool.
2. Positioning or Visibility Reports
Being emailed bi-weekly positioning reports on the specific keywords that you are interested in ranking highly for can be incredibly useful. A visibility percentage, which is the percentage of people that are finding you for keywords that are important for your business – on the Major Search Engines – Google, Yahoo, AOL, and MSN is also important. Make sure your firm doesn’t overdue the automated search engine queries however, the search engines may consider this spamming their databases.
3. Alexa Rating:
You can download the Alexa Toolbar right now from alexa.com. This gives you a solid summary of the general traffic trend over the last three months for your website when compared to other existing sites. If you have a brand new website, odds are you will not even have an alexa rating or visible data at all. The alexa rating also shows you, in general terms, how your website stacks up- traffic wise- in comparison to your competitors or industry affiliates. The lower your alexa rating the more traffic your site is generating when compared to other sites in the alexa universe. Please note, if your site has an alexa rating of “1” this doesn’t mean you are the most visited site on the internet- it most likely means you are operating a Yahoo Store- in such a case, it is identifying Yahoo’s overall traffic, and not your individual site. A general tool like this can give you a quick overall impression of traffic growth and trends. Be careful though, the numbers are generalities (similar to the television Nielsen Ratings) and not absolute figures.
4. Google PageRank
You can download the Google Toolbar right now by going to google.toolbar.com. Click on the options tab and check off the “display PageRank” measure. You will be able to see how Google is rating the importance of your site on a scale of 0-10. As an optimization company proceeds with your campaign you can check periodically to see how the number is increasing. The typical website might see a PageRank increase of one to two points over the course of an optimization campaign. Keep in mind that it is easier to increase your PageRank at the lower ends of the spectrum. As you approach higher PageRanks it becomes more difficult for your rating to balloon.
Due Diligence: Corporate Goals / Industry And Keyword Research
How does the SEO Company you are considering perform its up front legwork regarding your organization, industry and corporate goals? Do they ask questions about:
What your corporate goals (both short and long term) are, your industry, your competition. What keywords are currently working for you? What PPC (Pay Per Click) words are currently effective? What PPC engines (Adwords, Overture, MSN/Live) are currently effective? How your site is designed? Is your site dynamic or static?
What tools does your SEO Firm employ to perform its keyword research?
How about Wordtracker, WebCEO, or Keyword Elite? What about the basic Overture keyword suggestion tool or the generic Google keyword suggestion tool supplied by Adwords. Do they utilize a combination of the basic tools? What about proprietary keyword analysis methodology? Do they have dedicated tools that have been developed in-house, or by a third party? For more info please visit sites here:-https://halbarat.hu/ https://xn--autklma-cza5c.com/ https://hetkoznapiegeszseg.hu/ www.ThreadFoolery.com https://www.criminalaffair.com/
Client to Account Manager Ratio
Not many SEO companies like to publicize their client to account manager ratio. This is the ratio representing the number of clients that each account manager handles at any given time. The lower the amount of clients each account manager assists, odds are the better the service and the higher the level of personal attention. We recommend that a search engine optimization account manager supports less than thirty clients at any given time.